I created a website and branding for an indie perfume company that specializes in making an anti-establishment stance against luxury perfumes that are only expensive for the sake of being expensive. The entire brand is meant to be an outright challenge to the cleanliness and clinical boredom so many high-end brands tout.

Chaotic but organized layouts and loud, but monochromatic, this brand is outright and unafraid to be itself. This is echoed in the packaging for the perfumes itself, the torn-paper look in the logo, and the layout of the website appearing like a collage.