For this project, we were required to create a social movement partnered with the Ad Council, inspired by the Love Has No Labels campaign.
I focused on the empowerment of single mothers in the workplace and the stigma behind single motherhood in general. The posters specifically were meant to highlight what single moms might hear spoken behind their backs while working.
The website layout was meant to showcase the posters in the best way I knew possible, as well as the text. However, I didn’t want the site to appear too feminine or soft either. Finding a balance between proper organization and emphasizing the things I wanted to was a unique challenge.