The goal of the branding for this company was to give off a comforting, soft, yet sleek and professional atmosphere for a fidget toy and lifestyle brand for adults. This would set it apart from other companies that provide fidget toys as most, if not all, are targeted to children and done by toy companies that value quantity far over quality.
The decision to use a rabbit for the branding came from a place of modifying the idea of a child’s animal, such as a bunny, into something more sleek and smart in appearance without fully mangling the form beyond recognition.
